COMMERCIALS

UBER SOUTH AFRICA

It was an absolute privilege to direct this commercial for Uber that took me back to my home country of South Africa to take a look at how Uber has transformed the lives of the residents, but more importantly the drivers. The focus of this film is on community & making a positive difference in one’s local community: something I am incredibly passionate about.

Being set in my home country of South Africa, the film allowed us to dive into not just the aesthetics, but the real roots of South African culture: how we treat one another & our connection with nature.

The film centers around a real Uber driver - Mehboob from Cape Town - showing how has job as an Uber driver created a steady income for him that still allows him to be an active parent & community member. We also feature photographer Trevor Stuurman: delving into his creative process & how Uber has given him me ease & freedom in where & how he creates his work.

This film was a great opportunity to reconnect with SA crew, scouts & the culture that created my foundation. Filming in Cape Town’s beautiful exteriors is always really special & meaningful to me.

Hero Film

credits

Client: Uber

Director: Brett de Vos

Producer Revolver: Klaudia Gainza

Producer Uber: Ingeborg de Boer

Editor: Tomas Kamphuis

DP: James Adey

Colorist: Richard Fearon, MPC

Creative Lead: Florentijn Diepeveen